“In strategy it is important to see distant things as if they were close and to take a distanced view of close things.” – Miyamoto Musashi, A Book of Five Rings
“Fitting in is a short-term strategy, standing out pays off in the long run.” – Seth Godin highlighted the value of differentiation:
Allyson Cavaretta is a brand builder, entrepreneur, thought-leader and strategy consulente. Her work has consistently been shaped by her experience at the Mendoza College of Business at the University of Notre Dame, under the motto a “Force for Good.”
This post provides her book recommendations to explore business, brand building, and market strategy more deeply.
- Mastering Leadership, Anderson Adams
- Strategic Market Management, Davis A. Aaker
- Go Giver, Bob Burg and John David Mann
- Influence, Robert B. Cialdini, Ph.D
- The Tipping Point, Malcolm Galdwell
- This is Broken, Seth Godin
- Purple Cow, Seth Godin
- Adscam, Bob Hoffman
- Marketing and the Common Good, Patrick E. Murphy and John F. Sherry, Jr.
- Five Dysfunctions of a Team, Patrick Lencioni
- Hotel Pricing in a Social World, Kelly A. McGuire
- Losing the Signal, Jacquie McNish and Sean Silcoff
- A Book of Five Rings, Miyamoto Musashi
- Jump, Kim Perell
- Throwing Rocks at the Google Bus, Douglas Rushkoff
- The Art of Woo, G. Richard Snell and Mario Moussa
- Career Manifesto, Mike Steib
- The Discipline of Market Leaders, Michael Treacy and Fred Wiersema
- From Gutenberg to Google, Tom Wheeler
